World of Books
Sustainable Growth Fund III
Date of Initial Investment
Stephen Boobyer – CEO
Simon Downes – CTO
Mike Laundon – World of Rare Books
Ben Maxfield – Operations Director
Challenge: Population growth and over-consumption are leading to increased quantities of waste. The UK alone produces 200m tonnes of waste per year, and although recycling rates have been increasing over the past decade, around 25% of this waste still goes to landfill – the biggest contributor to carbon emissions of any waste disposal treatment. The UK is targeting an 80% reduction in CO2e emissions by 2050.
Investable Solution: World of Books, a market-leading ‘circular economy’ technology business, has pioneered the reuse and recycling of books that might otherwise go to landfill. It works with charity shops and recycling merchants to collect and buy used books, while also buying unwanted books directly from consumers through its proprietary Ziffit ‘scan and send’ app. The technology platform it has developed over the last decade enables it to re-sell as many of these books as possible, via its own website and others such as Amazon and eBay, while the rest are recycled to make corrugated cardboard packaging and newsprint. This allows World of Books to offer over 2m high-quality, low-cost used books for sale to a global customer base – while also reducing carbon emissions.
Outcomes: World of Books will scale up its efforts to avert carbon emissions, firstly by increasing the re-use of books that would otherwise have been pulped, and secondly by reducing demand for virgin pulp through recycling. Recycling a book results in 38% less emissions compared to landfill, while making cardboard with the recycled material is 24% more efficient in terms of emissions than using virgin material. Reusing a book causes negligible carbon emissions apart from logistics, thereby resulting in c. 93% less emissions than recycling.
Related News & Views
Global management consultancy firm McKinsey & Co have published a research piece discussing how the…Read full article 6th December 2016